Wednesday, October 12, 2011

Week 2 EOC: Boston Consulting Group - Video Games



                The video game industry has always found ways to bounce back from the depths by offering a new product for consumers – but even without the current recession, would parents still continue to buy $60 games, when there are cheaper alternatives? Online games, such as those on social networking websites, and phone games are increasingly popular and inherently more affordable for the average household. There have not been any new developments in the gaming industry, perhaps with the exception of the "Kinect" for the Xbox 360. Is the industry in serious trouble?

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