Wednesday, December 7, 2011

EOC Week 10: What are the benefits vs. the features?

So you want a product with benefits that compliment its features? We all do, but first, let's examine the features of Candy Striper vodka.

Is it easily accessible? Yes and no. You can find Candy Striper in big retail liquor stores -- such as Lee's Liquor or Total Wine, if you live in Nevada -- but not the local little guys; you can, however, still purchase online! Of course, shipping fees will apply, and delivery is ultimately determined by state laws. The decorative bottle is, perhaps, the biggest feature of Candy Striper: with red wrapping, white ribbon, and a candy cane removable top handle, this mint infused vodka is a ready-to-go gift for any occasion.

So what is a benefit? Something that you don't expect! A reasonable price for a premium liquor is definitely a benefit -- but let's not forget where your hard earned money is going, either. When you purchase Candy Striper throughout the entire month of December, 20% of proceeds go to MADD -- and best of all, we are partnered with an organic vodka to bring an eco-friendly good time, fresh and pure taste to the holidays.