In order to stay true to my major, my creative content will consist of photographs. Essentially, this will be a multi-ad spread, rather than just a single shot (if time permits this, that is).
The first shot will consist of the bottle design – in order to accomplish this, I will need to cut out the design of my bottle, wrap it, and design a label that will be both visible and unique in the product advertisement. The most important elements for setting up this shot will involve my setting and lighting, because I want to keep the overall mood of this product that will also be used in a separate advertisement, which will then feature a model. I will take various shots of the bottle on its own, as well as with a glass to accentuate the product.
The second shot will then feature a model enjoying this product, primarily from the comfort of her own home, because this product is just that: a comfort, not an expense. It will be a “treat” for all who experience it, but it will not come at a bigger cost – a dress, a club, waiting in line, priced at more than what someone is willing to pay for it. Candy Striper should become synonymous with the holiday season, particularly for women who want to relax at home. Ideally, this scene will be shot with a fireplace in the background and with lots of warm tones – reds, oranges, possibly even yellows – to give the image an overall mood of safety and happiness. There will be other items in the shot to indicate the time of year, such as a pine tree, stockings, or other Christmas-related objects.
The third and final shot will consist of a plate of cookies and a glass of Candy Striper – because even Santa needs to be a little naughty and nice.
The first shot will consist of the bottle design – in order to accomplish this, I will need to cut out the design of my bottle, wrap it, and design a label that will be both visible and unique in the product advertisement. The most important elements for setting up this shot will involve my setting and lighting, because I want to keep the overall mood of this product that will also be used in a separate advertisement, which will then feature a model. I will take various shots of the bottle on its own, as well as with a glass to accentuate the product.
The second shot will then feature a model enjoying this product, primarily from the comfort of her own home, because this product is just that: a comfort, not an expense. It will be a “treat” for all who experience it, but it will not come at a bigger cost – a dress, a club, waiting in line, priced at more than what someone is willing to pay for it. Candy Striper should become synonymous with the holiday season, particularly for women who want to relax at home. Ideally, this scene will be shot with a fireplace in the background and with lots of warm tones – reds, oranges, possibly even yellows – to give the image an overall mood of safety and happiness. There will be other items in the shot to indicate the time of year, such as a pine tree, stockings, or other Christmas-related objects.
The third and final shot will consist of a plate of cookies and a glass of Candy Striper – because even Santa needs to be a little naughty and nice.
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